HELLO & WILLKOMMEN
WHO IS FREIA
I’m a German-British agency growth consultant with 15 years of experience in growing and improving agencies. I'm the proud owner of two needy cats, I love mountain biking, and am slightly obsessed with sunshine. Bonus fact: I have German/British citizenship and had to pass the 'Life in the UK' test if you ever needed a pub quiz partner. But let's talk about work...
It's time for unconventional agency consulting
In a room of 100 agency consultants, I will undoubtedly stick out like a sore thumb: I'm a female millennial in my late 30s, I'm German & British, and I have never owned or sold my own agency. I was the person responsible for the delivery of complex strategic initiatives, moving between the Board of Directors and operational teams to deliver changes. I started my business to support agencies with the hands-on delivery of their goals, rather than top-level advice.
I want you to succeed
I am on a mission to simplify agency decision-making and make growth and change accessible and doable for all agencies. It pains me when agencies work with consultants and are left without arguably the most critical part: a plan for implementation. I bring clarity to my clients’ growth and change challenges by providing focus and simplicity to their never-ending list of priorities, and I finish any engagement with actionable steps that deliver the desired change.
We need to keep things simple
“Be Reyt” is Yorkshire slang for “It will be all right”, which is my company name and motto, and helped me grow an agency offering from 0-100 people with no previous management or ops experience. Be Reyt is similar to the German word Bereit ('ready') and encapsulates how I approach things. I believe in simplicity and a can-do attitude, no matter how big the challenge is.
AGENCY BACKGROUND
Delivering strategic goals & change programs
I was responsible for delivering the strategy and change programs for one of the most successful 150-strong UK digital marketing agencies, and Times Top 100 Company. I worked with the Board and senior leadership team to translate our vision and targets into workable initiatives and implement changes across sales, marketing, people, operations, and client services. My work directly impacted EBITDA, client retention and growth, pitch closing rates, and revenue.
Managing hyper-growth
Between 2010 - 2017, I grew my own digital PR and content department and service offering from 0-100 people with no previous experience. My department flourished, won awards, supported peoples' progression, and was sustainable and profitable. We delivered global campaigns across 40 markets. During this time, I was ranked 7th in The Drum's 30 Under 30 Women in Digital. And yes, I wish I was still under 30.
PARTNERSHIPS & CLIENTS
I regularly speak at industry conferences, podcasts, webinars, and panel discussions. I am very lucky to get invited as a contributor or speaker by the likes of Agency Hackers, WOW Company, Agency Collective, BIMA, BD Matters, and other experts supporting the agency community.
I am also very proud to be a partner consultant for Liverpool-based consultancy FORM, and I'm a growth consultant for various Liverpool-based growth programs that provide six months of bespoke consultancy to unlock sustainable growth in creative, digital, and tech businesses. As part of this, I also deliver one-to-one coaching sessions with business leaders.
I work with Digital, Creative, Marketing, Events, and Dev agencies ranging from 10 - 150 people. Example clients are Definition Group, Modo25, Digital Fairy, Numiko, Search Laboratory (Havas).
Agile change manager & mental health first aider
I'm a qualified agile change manager and Mental Health First Aider and passionate about how change impacts on the wider agency teams. My approach to agency change is kind and realistic and, wherever possible, I will involve the wider teams in the solution-finding process.
What Others Say
"I would highly recommend Freia to any agency looking to enhance their performance, streamline processes, and cultivate a culture that thrives on delivering top-notch work. Freia has a huge amount of insight and knowledge on what makes an agency successful, as well as ideas that can make a difference to the people working in them quickly. With plenty of fun along the way"
Katy Bloomfield,
Managing Director at Definition PR